Welcome to Secrets to Great UX Design

I’m glad you found your way here!

If you're someone who cares about your customer, I'm sharing actionable ways to design great** products, services + experiences.

How to:

  • Drive customer loyalty

  • Increase engagement & conversion rates

  • Gain clarity on what moves the needle

  • And improve overall business success

I love what I do. I believe good design solves problems. Really great design, designs for all. From your employees to your end customers.

I studied Industrial Design and found my way into digital product design after undergrad. And for the past 10+ years, I’ve spent my career as a UX designer agency side and in-house, helping companies like Amazon, AT&T, Citibank, Fitbit, Samsung and others better serve their customers and employees.

This newsletter is a personal distillation of my advice and the secrets I’ve learned along the way: sometimes silly and absurd, sometimes heartfelt and sentimental, striving to always be actionable.

Whether you’re a fellow designer or running a business, I want to help you do what you do best! It brings me joy ☺️

Hit subscribe and you’ll get an email every Tuesday on topics like design research, the creative process, prototyping, artificial intelligence, and more.


PS You can find me on Twitter (@raikasarkett), or read my writing with outlets such as UX Collective, Chatbot Magazine, NYC Design, and Data-Driven Investor on Medium.

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The newsletter for designers and non-designers. I share actionable ways to create great experiences, grow your career and more.


Lead UX & Conversation Designer working on Alexa at Amazon