My solve for "The Multitasking" Customer
In today’s fast-paced world, it can be easy for customers or clients to become distracted or lose interest.
How are you solving for The Multitasker?
You’ve probably seen that attention spans are shrinking. If you had to guess….
The average human attention span today is just 8 seconds and trending down.
As a UX designer, that means we have a small window to capture our customer’s attention. We must keep their attention and get them to engage.
6 actionable ways to keep The Multitasker’s attention:
Personalize the experience for a human touch:
Personalization makes people feel valued and understood. Use customer data to tailor the experience with personalized recommendations, recent actions and more. People also love to learn about themselves including usage reports, leverage this.
Use interactive elements to bring them in:
Quizzes, polls, or surveys can help reset customers’ attention by allowing them to actively participate in the conversation. This not only keeps the multitasker engaged but also provides valuable insights for your business (win-win).
Share high-value information to educate and empower:
By providing valuable information, you do two things: establish yourself as a trusted expert and empower your customer to be the expert when they share that newly learned information.
The execution can be simple too - the dashboard below uses an “Advice” section on the bottom right.
Show, don’t tell, with visual aids:
People are highly visual creatures, so use visual aids like videos or gifs to communicate benefits, instructions and so on vs only written word. You can also use images, videos, and infographics to break up text and make your message more engaging and provide the progress framework.
Use humor to stand out:
Humor and easter eggs can be a great way to reset a customer’s attention and keep them engaged. Use jokes, puns, or even memes to add a touch of levity to your message and make it more memorable. Funny people are fun to be around.
We’ll go classic here with Clippy. Instead of the typical help section, Microsoft created a mascot that added personality.
Increase confidence with social proof:
People are more likely to trust and follow the actions of others. Use social proof like customer testimonials, case studies, “also followed by” or reviews to reset a customer’s attention by showing them what customers have to say. People know you think your solution is great, but what do other people think? Honest reviews go a long way.
Amazon’s customer reviews are a great example, surfacing the “Top positive reviews” and “Top critical reviews” instills trust.
Remember that attention spans are short, so it’s essential to be creative and think outside the box in order to capture and maintain your customer’s attention.
Share your favorite examples in the comments. 👇
Favorite Quote and Photo of the Week
"Creativity thrives in community. Support, collaboration, and the exchange of ideas fuel the imagination." — Unknown
The highlight of my week, grabbing lunch and talking UX, life and the creative process with Katherine, Madison and Trey. If you’re in Austin, reach out to join our next UX Lunch!
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