What to learn from Dieter Rams

Happy Tuesday!

And a big Happy Birthday to Dieter Rams! (Who turned 91 on Saturday) 🎉 🎉

If you don’t recognize the name, Dieter Rams is a German industrial designer. One of the most influential designers of the 20th century. And he’s one of my personal favorites.

So today I want to share not just his 10 Principles of Good Design but what to really learn from him.

Rams believes in creating minimalist, functional, and user-centered designs that are timeless and durable. Resulting in simple, clearly designed products that eliminate unnecessary elements.

His design ethos:

"Less but better.”

From his iconic products to his 10 Principles of Good Design, Rams set a high bar.

Rams was inspired by the Bauhaus movement, which emphasized simplicity, functionality, and craftsmanship. And he combined these influences with his own insights and observations to develop his ten principles.

10 Principles of Good Design:

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long-lasting

8. Good design is thorough down to the last detail

9. Good design is environmentally-friendly

10. Good design is as little design as possible

The biggest takeaway from Dieter Rams?

The attitude of intentionality.

Rams work shows us that great design is both practical and beautiful. Where every aspect and detail of the experience is carefully considered to ensure each element serves a purpose and contributes to the overall user experience.

As little design as possible, but still playful.

It’s less but better.

In the digital world, practical and beautiful designs are just as important as physical products.

The finer details play a crucial role in creating great designs.

Like Rams we need to be ruthless with what we add. Asking, is it adding enough benefit to warrant the additional noise? Everything is a trade-off.

---

Favorite Quote and Video of the Week:

"Good design is as simple as a joke with a punchline that makes you say, 'Ah, I didn't see that coming, but it's brilliant!'" — Dieter Rams

Dieter Rams pointing at things he doesn't like

---

Thanks for reading! Please consider sharing this issue via LinkedIn, social media, or email. And give it a like! Your support means a lot 💛

Until next week,
raika

---