Life lessons from Rory, the ad man

Happy Friday!

Some advice is timeless. And this TedTalk from 2009 definitely falls into that category for me.

Agree or disagree with the follow statement?

Advertising adds value to a product by changing our perception, rather than the product itself.

Rory Sutherland, Vice Chairman of Ogilvy UK, makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. And design for life.

So as we approach the weekend, take 15 minutes and give it a watch:

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Favorite Quote and Photo of the Week

“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way around or through it. If nothing within you stays rigid, outward things will disclose themselves.” — Bruce Lee

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Short and sweet today. Thanks for reading!

Until next week,
raika

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