The story goes something like this, there was an automotive engineer who believed the most important aspects of a car were the mechanics - engine design, fuel efficiency, safety features and things of this sort. Not all that surprising coming from an engineer. But when he drove the car, he didn’t talk about the mechanics. Instead he couldn’t stop talking about the feeling of the steering wheel, the stitch work of the seats, the sound of the engine as he accelerated and so on. This isn’t to say that the mechanics didn’t matter to him, but what he remembered and told others was how the car made him
I always enjoy reading your newsletter. I feel like I learn something new each time!
This quote stood out for me: "A great designer designs for the emotions they want the user to feel. And this month I’ll be writing about how to improve products with emotional design"
I feel like this applies to artists/creators as well. It's good to ask ourselves what emotions we want the users to feel in our work.
The stat about card abandonment is wild, but not surprising. Even a 5% improvements is probably significant.
Also, thanks for the shout-out to my latest piece. I appreciate it!
I always enjoy reading your newsletter. I feel like I learn something new each time!
This quote stood out for me: "A great designer designs for the emotions they want the user to feel. And this month I’ll be writing about how to improve products with emotional design"
I feel like this applies to artists/creators as well. It's good to ask ourselves what emotions we want the users to feel in our work.
The stat about card abandonment is wild, but not surprising. Even a 5% improvements is probably significant.
Also, thanks for the shout-out to my latest piece. I appreciate it!
Thanks for the kind words, Camilo! The stat is pretty wild... a lot of effort is spent trying to close the sale.
And absolutely - it was a great piece. Everyone needs to read it!
Thanks Ronald! Appreciate the recommendation - subscribed and looking forward to reading it (as well as yours)!