ChatGPT Quoting Itself, 6 Solves for Decision Paralysis, and a TikTok Must Follow
ChatGPT Quoting Itself, 6 Solves for Decision Paralysis, and a TikTok Must Follow
Happy Tuesday!
This week I’ve got six ways to solve for decision paralysis with your UX/UI design, ChatGPT quoting itself, and one of my favorite TikTok accounts for you.
Let’s get into it!
I. ChatGPT is now Quoting Itself
While working on the newsletter I asked ChatGPT for “quotes on decision making and paradox of choice ux design”. I was surprised to see the last quote it provided for me was an original (!!!). Pretty wild… and a pretty good quote. But should ChatGPT be quoting itself? Should it be noting it’s sources and influences when it does? The scariest part for me was when I asked why it was quoting itself, ChatGPT backpedaled pretty quick (see below).
"Good design is not just about making things look pretty; it's about creating an interface that's easy to use and navigate, reducing the cognitive load on users, and facilitating decision-making." — ChatGPT
II. How to Solve for Decision Paralysis
Good UX design is intuitive, reduces cognitive load and facilitates decision-making, while a bad UX design is overwhelming, confusing and leads to decision paralysis.
Here are six ways to solve for decision paralysis:
Conduct user research: Talk to customers to identify what matters to them most and prioritize that information in the designs.
Curate the offering: Especially important if you have a large offering, curating helps reduce cognitive load and increase brand value by organizing products in meaningful ways.
Utilize progressive disclosure: Present information gradually, reducing the number of options presented at any given time.
Incorporate media: From icons to videos, media helps users understand the options better, often providing more context and is an increasingly common way of consuming information (given Instagram and TikTok).
Enable comparison: Could be a comparison of your own products or how you stack up to competitors. Include the benefits, drawbacks, and consequences, to help users make an informed decision.
A/B test the designs: Post-launch a/b test is when the rubber hits the road. See which design has the greatest impact for customers.
III. Shwinnabego
One of my favorite TikTok accounts is Ashwinn’s (@shwinnabego). A great resource for designers and non-designers as he breaks down what is and isn’t working for brands. In this video he walks through the Van Leeuwen Ice Cream rebrand and the power of design. Caution: the new design may have you craving ice cream.
Check him out: Swhinnabego on TikTok
Tiktok failed to load.Enable 3rd party cookies or use another browser
That’s it for today! Thank you for reading. Please consider sharing this issue of Design for Impact via LinkedIn, social media, or email. And give it a like! 💛
Until next week,
raika