ChatGPT Quoting Itself, 6 Solves for Decision Paralysis, and a TikTok Must Follow
This week I’ve got six ways to solve for decision paralysis with your UX/UI design, ChatGPT quoting itself, and one of my favorite TikTok accounts for you.
Let’s get into it!
I. ChatGPT is now Quoting Itself
While working on the newsletter I asked ChatGPT for “quotes on decision making and paradox of choice ux design”. I was surprised to see the last quote it provided for me was an original (!!!). Pretty wild… and a pretty good quote. But should ChatGPT be quoting itself? Should it be noting it’s sources and influences when it does? The scariest part for me was when I asked why it was quoting itself, ChatGPT backpedaled pretty quick (see below).
"Good design is not just about making things look pretty; it's about creating an interface that's easy to use and navigate, reducing the cognitive load on users, and facilitating decision-making." — ChatGPT
II. How to Solve for Decision Paralysis
Good UX design is intuitive, reduces cognitive load and facilitates decision-making, while a bad UX design is overwhelming, confusing and leads to decision paralysis.
Here are six ways to solve for decision paralysis:
Conduct user research: Talk to customers to identify what matters to them most and prioritize that information in the designs.
Curate the offering: Especially important if you have a large offering, curating helps reduce cognitive load and increase brand value by organizing products in meaningful ways.
Utilize progressive disclosure: Present information gradually, reducing the number of options presented at any given time.
Incorporate media: From icons to videos, media helps users understand the options better, often providing more context and is an increasingly common way of consuming information (given Instagram and TikTok).
Enable comparison: Could be a comparison of your own products or how you stack up to competitors. Include the benefits, drawbacks, and consequences, to help users make an informed decision.
A/B test the designs: Post-launch a/b test is when the rubber hits the road. See which design has the greatest impact for customers.
One of my favorite TikTok accounts is Ashwinn’s (@shwinnabego). A great resource for designers and non-designers as he breaks down what is and isn’t working for brands. In this video he walks through the Van Leeuwen Ice Cream rebrand and the power of design. Caution: the new design may have you craving ice cream.
Check him out: Swhinnabego on TikTok
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Until next week,
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